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Global Digital Marketing Specialist (Web/CRM)

Tokyo 23 Wards Permanent ¥6,000,000 - ¥8,000,000 per year Foreign Multinational Work from Home or Hybrid View Job Description
Own and optimize the company's global website and CRM content to drive user engagement and conversion. Blend creativity and analytics to improve customer communication across digital touchpoints.
  • Take ownership of a global website & CRM strategy in across-function setting
  • Ideal for whom wants to expand digital expertise

About Our Client

This is a globally recognized consumer goods company known for innovation and quality, with a strong international presence. They offer a collaborative, inclusive, and forward-thinking work environment, ideal for digital marketing professionals who want to grow in a global team setting.

Job Description



  • Develop and execute website strategy aligned with brand goals.


  • Oversee day-to-day web operations, including content updates and UX improvements.


  • Monitor site performance and use data to drive SEO and conversion strategies.


  • Plan and manage CRM campaigns, including email newsletters and segmentation.


  • Create and optimize CRM content to improve open/click rates and engagement.


  • Analyze key metrics (traffic, conversions, email KPIs) to inform decisions.


  • Partner with cross-functional teams (design, product, local markets) to align messaging and campaigns.

The Successful Applicant



  • Entry experience in digital marketing roles.


  • Solid understanding of web operations, Google Analytics/Ads, CRM tools, SEO/SEM.


  • Strong project management skills; able to coordinate across multiple stakeholders.


  • Collaborative, proactive, and solutions-focused mindset.


  • Business-level fluency in Japanese and English.


  • (Nice to have): HTML/CSS knowledge, A/B testing experience, FMCG or APAC background.

What's on Offer

A chance to own global web and CRM strategy within a reputable global organization.

Work in a multicultural, English-speaking environment with strong local market integration.

Gain exposure to international campaigns and product launches.

Join a company that values digital innovation and customer-centric marketing.

Contact
Lien Nguyen
Quote job ref
JN-052025-6749567
Phone number
+81 3 6832 8657

Job summary

Function
Digital
Specialisation
Email & eCRM
Specialisation
FMCG (Fast Moving Consumer Goods)
Location
Tokyo 23 Wards
Job Type
Permanent
Consultant name
Lien Nguyen
Consultant phone
+81 3 6832 8657
Job Reference
JN-052025-6749567
Company Type
Foreign Multinational
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.

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