Consumer Activation Expert - FMCG

Tokyo 外資系企業 ¥6,000,000 - ¥9,000,000 per year Foreign Multinational View Job Description
You'll lead and support the planning and execution of in-store and digital consumer activations. This role bridges marketing insights and retail impact, contributing to national campaign success.
  • Lead consumer promotions for a top global brand
  • Work cross-functionally in a high-impact marketing role

About Our Client

Join one of the world's most recognized lifestyle FMCG brands with a strong global presence. The Japan office offers a collaborative, fast-paced environment where marketing, culture, and innovation converge. You'll work alongside passionate teams that shape consumer engagement and bring bold brand visions to life.

Job Description

  • Develop and implement national consumer activations for both retail and digital
  • Analyze data and insights to shape strategy and execution plans
  • Collaborate closely with Marketing, Sales (On & Off-Premise), and global HQ
  • Manage projects from agency briefing to execution and performance review
  • Create customer sell-in presentations with compelling narratives
  • Report and evaluate campaign effectiveness using key KPIs

The Successful Applicant

  • Marketing experience in FMCG, retail, or consumer promotions
  • Strong project management and stakeholder coordination skills
  • Able to translate data into strategic, actionable marketing plans
  • Business-level English and fluent Japanese required
  • Analytical mindset and self-starter attitude
  • Passionate about consumer engagement and brand storytelling
  • Comfortable working cross-functionally and under deadlines

What's on Offer

  • Exposure to global brand marketing and retail collaboration
  • Be part of an internationally recognized FMCG brand
  • Hybrid working environment with flexible hours
  • Hands-on ownership of national consumer campaigns
  • Opportunity to collaborate with HQ and international teams
Contact
Yuliia Chentukova
Quote job ref
JN-012025-6653541
Phone number
+81368328662

Job summary

Function
Marketing
Specialisation
Marketing Management
Specialisation
FMCG (Fast Moving Consumer Goods)
Location
Tokyo
Job Type
Permanent
Consultant name
Yuliia Chentukova
Consultant phone
+81368328662
Job Reference
JN-012025-6653541
Company Type
Foreign Multinational

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.

OSZAR »